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AI in every process.

In the companies we run, the software we sell and the apps people use, we pick the processes worth the most: the hardest, the quickest to pay back, the ones with the most leverage.

An Apple ad for the iMac: Sorry, no beige.
Black heat-shield tiles on a rocket.
A white starburst on blue.
An embossed green book: PG Archive.
A notice on a pole: We need a graphic designer. Obviously.
Men on ladders at a giant chalkboard of equations.
Pomegranate seeds as a colour swatch.
Written on a running track: be brave enough to be bad at something new.
Two rocket engines side by side, the newer one far simpler.
An Apple ad: Test drive a Macintosh.
A green toy soldier, meditating.
A glass of water with a computer menu on it: Drink.
Cranes and towers drawn as a bar chart.

A once-in-a-generation window: companies we run with AI, software we sell to companies, apps people use every day, all three at once.The hardest, the best, the fastest.Every win pushes the others, toward the most impactful company in the world.

Scale

Scale your company without increasing headcount.

1 of 3

Inside the companies we run.

  1. A meeting around a table in a glass office, people walking past in a blurRunning an online mediation company with AIOnline mediation
  2. A glass office seen from a moving train, people at their desks inside, a summer sky aboveRebuilding a school-travel agency with AISchool travel
  3. A table covered in files in an open office, people walking past in a blurWinning public tenders with AIPublic tenders
  4. Atlas: the week's board, one window instead of many tabsAtlas, one operating system under all of themSoftware

B2B

No one is closer to the enterprise customer. We build AI software for the real problems our own companies face, so no one hears back faster.

2 of 3

Software we sell to companies.

  1. An office seen from above, its departments laid out like a mapA coach for every person, after every callSimulator
  2. The tender index: every public tender read, the ones you can win litFinding the public tenders you can winMilan
  3. A list of companies nearby beside a map of the area around your officeFinding new clients while your people take the callsSales
  4. A bank feed on the left, invoices on the right, each payment drawn to its invoiceGetting paid without chasing anyoneBack office
  5. A video call with a buyer, and beside it a panel with the company’s facts, the coach’s answer and the call notesKnowing what to say while the customer is still talkingLive sales copilot

B2C

Apps people use every day.

3 of 3

Apps on people’s phones.

  1. A phone with a route lit across Rome, a globe behind it in the darkPlanning, living and remembering a tripNot Home
  2. A phone playing the audio guide of a church in RomeAn audio guide to walk Rome withCicero
  3. A phone listing house parties, each with its picture, price and dateThe app for house partiesHomy

Why ten products

What we build once is reused.

Each product makes the next one faster and cheaper.

The next turn, being built now: the live sales copilot

If you spent the last three months in Claude Code, twelve hours a day, you already know what we do here.

Zero to OneThe 1997 Amazon shareholder letterThe Nvidia WayFounders, David SenraPoor Charlie’s Almanack
$100M OffersSkin in the GameThe Mind of NapoleonDisciplined Entrepreneurship
How to Do Great WorkThe five-step algorithm, from the Starbase tourThe Bitter LessonCLAUDE.md

If you recognise most of these, write to us.

We are in search of amazing talent.

  • Technical people who had never written code five months ago.
  • Aggressive growth hackers.

If you are one, you'll find the way to contact us in the code of this site.